How Asia Pacific is Serving Consumers without Credit Cards

How Asia Pacific is Serving Consumers without Credit Cards

  Low credit card penetration has been a longstanding feature of developing markets in Asia Pacific. To counter this, countries like China, the Philippines and Indonesia are starting to provide various payment alternatives that allow eCommerce to grow despite the lack of cardholders in the region. Asia Pacific is one of the fastest rising eCommerce markets in the world. According to a 2014 yStats eCommerce report, the region is expected to grow by 20% annually until 2018, surpassing North America in terms of online B2C sales.1 But while developing markets like China and Indonesia have led eCommerce expansion in 2013 with growth rates of 71% and 65% respectively,2 low credit card penetration in the Asia Pacific region has made it challenging for online retailers to make conventional in-roads towards developing markets. However, credit card numbers are growing. In 2013, Euromonitor International estimated that credit card numbers will eventually grow to 77 million by 2018 across Singapore, Thailand, Indonesia, Malaysia, Vietnam and the Philippines. Both Mastercard and Visa also reported growth in the region. Visa revealed that Asia Pacific consumers accounted for 33.3% of all its total cards in 2014, while Mastercard reported that the region generated 25% of total transactions in 2013. But while credit card numbers are on the rise, there is still significant room for growth with highly differing usage rates across different markets. According to a 2014 UBS report, developing markets like Indonesia and Thailand have credit card penetrations of 6% and 5% respectively. But according to Cartes-Asia and Luxury Daily, more developed markets like Singapore and South Korea have revealed credit card ownership to be...
Developing The Correct Content To Drive Online Sales And SEO

Developing The Correct Content To Drive Online Sales And SEO

  The Role of SEO in eCommerce According to a study by GE Capital Retail Bank, 81% of online shoppers research online before making a purchase. The study also found that 60% of consumers start their research with a search engine before heading to a specific online store. This behaviour presents both a necessity and opportunity for brands and online retailers to optimize their webpages and secure more customers. Search Engine Optimization (SEO) involves the use of various techniques to increase the visibility of a site or webpage on a list of organic or unpaid search engine results. By utilizing SEO techniques enabling the indexing of content, providing unique content that includes popular keywords, businesses can secure a higher rank or earlier position within the list of search engine results and ultimately drive more traffic to their online stores. Pay Per Click (PPC) advertising is another popular technique to boost website traffic. PPC leverages advertising programs provided by all major search engines and is, as the name implies, a paid advertising service. These can be cost-intense campaigns which often result in low conversion rates if not planned strategically. At SingPost eCommerce, our team of performance marketing experts support our clients to develop strategic campaigns based on the client’s objectives and costing considerations leveraging both paid and unpaid digital advertising techniques. Prior to implementing SEO as part of a digital marketing strategy, an eCommerce Manager must identify their target audience and the search engines they are more likely to find success in using. Considerations should be made to what type of search they want to target with their optimization (such...
Indonesia’s eCommerce Landscape 2014

Indonesia’s eCommerce Landscape 2014

This SingPost eCommerce white paper provides an overview of the eCommerce landscape of Indonesia. It discusses the drivers of eCommerce growth, insights into the profile of the Indonesian online shopper, key industry players, and challenges in one of the region’s fastest-growing consumer markets. Indonesia’s eCommerce space has high growth potential driven by the increase in internet and mobile penetration, a growing consumer base and spending, rapid developments in both direct selling websites and marketplaces as well as continuous activity in the social media space. This paper also highlights the requirement of increasing investments in infrastructure and logistics to keep up with the overall growth and demands of the online shopper. Thank you for your interest in our publication. After completing and submitting the form, we will send you a link to download the requested document via email. Please read SingPost’s full Privacy...
Customer Centricity: Core Postal DNA for a highly competitive eCommerce market environment

Customer Centricity: Core Postal DNA for a highly competitive eCommerce market environment

This white paper was written by SingPost’s Group Chief Operating Officer, Dr Sascha Hower, and Vice President of Customer Care & Excellence, Lily Loo. It is an extract of the book “Reinventing The Post: Changing Postal Thinking” by Derek Osborn (editor), Dr Wolfgang Baier (preface) and published by Libri Publishing (October 1, 2014). Modern technology and the rapid pace of innovation have changed our lives forever. For the postal world, this has resulted in the swift decline in letter-mail and the sharp rise in parcels and packets due to e-substitution and the growth in online shopping globally. Do postal operators still have a place in this new environment which is characterised by new norms in customer expectations for transparency, speed, choice, convenience, reliability and more? The answer is obvious as we look around us and see postal peers reinventing themselves to adapt to the changing landscape. It is clear that, in order to survive, postal companies need to transform to meet the changing needs of the customer. What is even more evident is that the playing field is now much wider, with non-traditional providers competing with traditional postal players for market share in delivery solutions. Let us take a look at the impetus for postal companies to make Customer Centricity core to their DNA in a highly competitive eCommerce market. We present these insights with some specific examples from Singapore Post’s customer-centric journey. Thank you for your interest in our publication. After completing and submitting the form, we will send you a link to download the requested document via email. Please read SingPost’s full Privacy...