Parcel Lockers: Unlocking New Ways To Serving Customers

Parcel Lockers: Unlocking New Ways To Serving Customers

By Dr Sascha Hower, Group Chief Operating Officer Singapore Post Group & CEO Quantium Solutions The rapidly expanding eCommerce landscape in Asia Pacific has made the role of logistics providers in the customer’s purchasing experience more important than ever before. The estimated total for Asia Pacific’s business-to-consumer eCommerce sales in 2014 was USD $525.2 billion[1], and this continuously growing figure is having a profound effect on the logistics industry. While the region’s middle class tier of consumers grows[2], alongside rapid urbanization and higher standards of living, urban population growth has not been met with infrastructure improvements at the same pace. Delivery continues to be an arduous task for many logistic providers. To meet these increasing logistic demands and stay relevant to changing customer needs, parcel lockers are increasingly being adopted around the world. One of the first in Asia, Singapore Post (SingPost) operates over 100 parcel lockers, or POPStations, across Singapore at strategic locations like shopping malls, community centres, train stations and post offices. Meeting The E-Consumer’s Delivery Demands   According to a 2014 survey by SingPost[3], in addition to wanting more attractive deals and greater variety of products, online shoppers also desire a better system for delivery and returns: Source: SingPost The survey also highlighted a greater need for more delivery options, flexible courier services and self-collection at the customer’s convenience, complemented with proactive delivery notifications. The modern day consumer has a greater need for flexibility and more control over parcel delivery and returns, so solutions need to focus on delivering more convenience, while being better value for money. And parcel lockers seem to be a perfect fit...
How Social Commerce Drives Your Online Business in Asia Pacific

How Social Commerce Drives Your Online Business in Asia Pacific

Every day, customers are looking for new ways to connect with brands. And as the number of social media users in Asia Pacific grows, brands are faced with a great opportunity to leverage this captive audience in the social space to drive online commerce in the region. This article discusses why Asia Pacific stands out when it comes to social media, key challenges and opportunities for brands looking to build their social presence online and some best practices for social commerce success in the region. Social media has completely changed the way brands engage with customers, so it’s no surprise that the rise in social media usage in Asia Pacific (APAC) has had a significant impact on eCommerce businesses. In 2015 overall social media penetration across the region was significant and growing; Singapore led at 91%, followed by Taiwan (61%), Brunei (66%) and Hong Kong (66%)[1]. In the same year, social media users in Philippines (3.4 hours), Malaysia (2.8 hours), Thailand (2.6 hours) and Indonesia (2.4 hours) are found to spend the most amount of time on social media[2]. Why is APAC So Social?   The APAC region is increasingly connected; internet penetration has grown to 36%, a 14% average increase since 2014[3]. While not homogenous in terms of penetration rates, ever-expanding mobile networks have also brought more people into the online space; the region is home to almost 50% of global mobile users in 2014 and is growing consistently[4]. In 2015, APAC’s average mobile penetration rate hit 92%, or over 3.7 million subscribers[5]. The region’s social network penetration reached 27%[6], a strong indicator of how important social networking...