Getting Ready for Singles’ Day 2015: Dealing with Post-Singles’ Day Challenges

Getting Ready for Singles’ Day 2015: Dealing with Post-Singles’ Day Challenges

Getting Ready for Singles’ Day 2015: Dealing with Post-Singles’ Day Challenges The sheer size of Singles’ Day introduces its own fair share of challenges that can extend well beyond the shopping holiday. From dips in sales to substandard delivery processes, brands and merchants need to be able to address these concerns early on or risk losing the momentum afforded by Singles’ Day. 2015’s Singles’ Day has come and gone, and as many doubtless expected, it has smashed all records. With $3.9 billion USD raked in in the first hour[1] for a final tally of $14.3 billion USD and 467 million delivery orders[2], the event has driven home yet again the power and potential of online shopping. But for retailers, these tremendous figures come with a multitude of challenges. The after-sales experience of your customers is just as important as their pre-sales one. This is especially true during high-traffic seasons such as Singles’ Day. But the sudden spike in sales traffic can lead to a rise in after-sales concerns that need to be addressed quickly and efficiently in order to protect the integrity of your brand. Whether it’s in fulfillment, product returns, or after-sales support, these are the aspects of retail that all contribute towards a positive customer experience. Merchants and retailers can expect a lot of first-time buyers during Singles’ Day, but the challenge lies in making sure that those additional customers ultimately convert into return sales through a healthy, positive relationship with your brand. Create a Positive After-Sales Experience through Streamlined Logistics Logistics takes the lead during the post-transaction process. As soon as sales are processed, online shoppers...
Getting Ready for Singles’ Day 2015: Best Practices for eCommerce Merchants

Getting Ready for Singles’ Day 2015: Best Practices for eCommerce Merchants

Getting Ready for Singles’ Day 2015: Best Practices for eCommerce Merchants The record-breaking success of Singles’ Day underscores the importance of online sales events for Asia-facing retailers. But as more and more merchants aim to make their mark in the world’s most lucrative online shopping holiday, brands should incorporate a number of best practices to help stand out from the crowd. There’s no denying the sheer size and success of Singles’ Day. The Alibaba-invented online shopping event jumped 60% in sales revenue in 2014, bringing in a record-breaking $9.3 billion USD[1] across an estimated 27,000 merchants and 42,000 brands[2]. But as the success and popularity of Singles’ Day continues, the increasingly crowded Asia Pacific marketplace is making it that much more difficult to leverage on simple price cuts. In the previous entry of our Singles’ Day Series, we talked about what learnings we could take away from the successes of 2014. In this article, we’ll be discussing what best practices brands and retailers can implement in order to stand out and make the most of Singles’ Day 2015. Integrate Both Social and Mobile Strategies for Effect Businesses selling online should never discount the potential of either social commerce or mobile commerce, both of which will undoubtedly have a large presence come Singles’ Day. This is especially so for the former in Asia Pacific, the region being home to some of the world’s most social media-savvy markets such as Singapore, Malaysia, and Indonesia. Read more about APAC social commerce here. mCommerce is also gaining ground among Asia Pacific’s online shoppers. Visa’s 2015 Regional eCommerce Monitor Survey[3] reported a 22% increase...