Identifying Opportunities in Shopping Cart Abandonment

Identifying Opportunities in Shopping Cart Abandonment

An abandoned shopping cart isn’t the be-all and end-all of a purchase journey and an online merchant’s profit. It offers opportunities for reversal towards increased sales and the further cultivation of brand awareness. An abandoned eCommerce shopping cart is but one...
Dynamic Pricing – A Profitable Alternative To Pricing Wars

Dynamic Pricing – A Profitable Alternative To Pricing Wars

In the battle for eCommerce clicks and sales, dynamic pricing can help online businesses stay profitable, relevant, and on top of the competition. Searching for the best prices is a part of a consumer’s due diligence, whether buying groceries at a wet market in...
Paving the Way for the Online Shopper in Asia

Paving the Way for the Online Shopper in Asia

Charting a path toward successful checkouts in Asia takes more than designing where the buttons go, but an understanding of what makes online shoppers in the region click. It’s said that, on average, a person makes up to 35,000 decisions a day.[1] Included in this...