The Executive Series
Insights from Dr Bernard Leong, Head of Digital Services, Singapore Post
Leveraging a selection of key experts in Singapore Post, this Executive Series is a collection of curated content on multiple themes. This first series by Dr Bernard Leong, Head of Digital Services at Singapore Post, discusses Singapore Post’s digital tranformation journey.
Digital Strategy Transformation
Faced with declining postal volumes and a rapidly changing consumer landscape, Singapore Post kick-started its digital transformation. This series discusses three key principles driving the organization’s transformation.
Success in Social Media
As consumers increasingly move into the social space, social media strategy is now a key pillar in effective consumer engagement. This series discusses today’s social media landscape and how to build an effective social media strategy.
The Art of Going Mobile in Asia Pacific
The consumption of mobile devices has revolutionized the way consumers connect with brands and created many touch-points for brand experiences. This article discusses what being mobile means for Singapore Post and how organizations must focus on customer centricity with a mobile-centered approach.