This SingPost eCommerce white paper provides an overview of the eCommerce landscape of Indonesia. It discusses the drivers of eCommerce growth, insights into the profile of the Indonesian online shopper, key industry players, and challenges in one of the region’s fastest-growing consumer markets. Indonesia’s eCommerce space has high growth potential driven by the increase in internet and mobile penetration, a growing consumer base and spending, rapid developments in both direct selling websites and marketplaces as well as continuous activity in the social media space. This paper also highlights the requirement of increasing investments in infrastructure and logistics to keep up with the overall growth and demands of the online shopper.
Indonesia’s eCommerce Landscape 2014