Articles

Identifying Opportunities in Shopping Cart Abandonment

An abandoned shopping cart isn’t the be-all and end-all of a purchase journey and profits. It offers opportunities for increased sales and brand awareness.

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Dynamic Pricing – A Profitable Alternative To Pricing Wars

In the battle for eCommerce clicks and sales, dynamic pricing can help online businesses stay profitable, relevant, and on top of the competition.

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The Art of Reliability: Establishing Trust in Asia Pacific eCommerce

In the world of online retail, authenticity and trust are key to converting browsers into buyers.

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Paving the Way for the Online Shopper in Asia

Charting a path toward successful checkouts in Asia takes more than designing where the buttons go, but an understanding of what makes online shoppers in the region click.

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Getting Ready for Singles’ Day 2015: Dealing with Post-Singles’ Day Challenges

The sheer size of Singles’ Day introduces its own fair share of challenges that can extend well beyond the shopping holiday. From dips in sales to substandard delivery processes, brands and merchants need to be able to address these concerns early on or risk losing the momentum afforded by Singles’ Day.

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Getting Ready for Singles’ Day 2015: Best Practices for eCommerce Merchants

The record-breaking success of Singles’ Day underscores the importance of online sales events for Asia-facing retailers. But as more and more merchants aim to make their mark in the world’s most lucrative online shopping holiday, brands should incorporate a number of best practices to help stand out from the crowd.

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Getting Ready for Singles’ Day 2015: Learnings from Singles’ Day 2014

As online shoppers get ready for another Singles’ Day sale, eCommerce retailers should be taking cues from last year’s successes in order to maximize sales during Singles’ Day 2015.

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Building The Business Case For Free Shipping

For online customers across the globe, shipping costs are one of the most important considerations when deciding where to shop. With retailers under pressure to offer complimentary delivery as a means of attracting and retaining customers, what are the effects of free shipping on an eCommerce company’s bottom line, and how can they best implement this into their operating model?

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Are Marketplaces Right for Your Business?

The emergence of prominent marketplaces in Asia Pacific (APAC) has made them a key feature in the regional eCommerce landscape. While the marketplace seems to promise easy revenue growth at low operational costs, retailers need to weigh the costs and benefits of selling on the platform. This article gives an overview of the marketplaces in APAC’s eCommerce landscape and highlights some key factors for consideration before launching on a marketplace.

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Parcel Lockers: Unlocking New Ways To Serving Customers

Asia Pacific’s eCommerce landscape has rapidly expanded over the last few years, and the key players at the heart of this evolving ecosystem are logistics providers, who now influence a customer’s purchasing experience more than ever. Alongside increasing urbanization and higher standards of living, there is still much development needed for infrastructure. Delivery and returns continue to be an arduous task for many logistic providers. This article discusses how parcel lockers have transformed the face of logistics to keep pace with changing customer needs.

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How Social Commerce Drives Your Online Business in Asia Pacific

As the number of social media users in Asia Pacific grows, brands are faced with a great opportunity to leverage this captive audience in the social space to drive online commerce in the region. This article discusses why Asia Pacific stands out when it comes to social media, key challenges and opportunities for brands looking to build their social presence online and some best practices for social commerce success in the region.

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Fashion Goes Mobile in Asia Pacific

Home to some of the most mobile-ready markets globally, Asia Pacific has become a hotbed for mobile commerce. As consumers shift their attention to smaller, handheld screens, brands and fashion retailers are looking at solutions to capture a share of this region where being mobile is very much on trend.

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Chinese New Year eCommerce Guide: Trends, Insights and Best Practices

China is one of the fastest growing markets and with more than 1.4 billion Chinese across the globe, the holiday is indeed a golden opportunity for retailers both online and offline.

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How Asia Pacific is Serving Consumers without Credit Cards

Low credit card penetration has been a longstanding feature of developing markets in Asia Pacific. To counter this, countries like China, the Philippines and Indonesia are starting to provide various payment alternatives that allow eCommerce to grow despite the lack of cardholders in the region.

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Developing The Correct Content To Drive Online Sales And SEO

By employing and tracking the performance of different SEO techniques as part of a digital marketing strategy, a business can increase the likelihood of a positive user experience.

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A Guide to Choosing a Payment Gateway

Payments are essentially the lifeblood of an eCommerce business and the choice of the right payment gateway is critical to the success of your online store. As there are numerous payment gateway options available, this article addresses the key areas to consider when deciding which payment gateway to adopt.

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Why the Philippines is Primed and Ready for Mobile Payments

By leveraging on the growing popularity of smartphones, Philippines telcos are diversifying their services by offering more than just a way for consumers to communicate, but a new way to transact.

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Black Friday & Cyber Monday 2014 – Key Learnings For Asia Pacific

Black Friday may have its roots in the traditional western celebration of Thanksgiving, but its growth potential and that of Cyber Monday, is undeniable for Asia Pacific, both online and offline.

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Remarketing – A Powerful Tool In Converting Consumers

Leveraging data from different areas of your business for remarketing helps drive potential and returning customers to purchase, reduces advertising costs and helps you obtain crucial data that can provide powerful insights into user engagement.

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Asia Pacific’s Social Butterfly: Is Indonesia Ready for Social Commerce?

Despite low digital payments penetration and logistical challenges, Indonesia is still poised to expand in eCommerce through a socially savvy consumer demographic.

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Doing Returns Right: 6 Best Practices for eCommerce in Asia Pacific

From boosting sales to creating brand advocates, this article offers six best practices eCommerce retailers can adopt to significantly improve their customer experience with returns.

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Welcome to Asia Pacific, the Future of eCommerce

Asian eCommerce, once a sleeping giant, is now awake and growing at a furious pace. The time to take advantage of this opportunity is now.

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adidas Launches Online Retail Presence in Southeast Asia

shop.adidas.com.sg is managed through SingPost’s end-to-end eCommerce solution – from technical platform building to new customer acquisition to digital marketing, shipping and customer care.

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