adidas Launches Online Retail Presence in Southeast Asia


Fans of adidas can now look forward to shopping for the latest gear anytime, anywhere with the launch of – the brand’s first eCommerce store in Southeast Asia, powered by SingPost eCommerce. The online store adds a new dimension to adidas’ retail presence and distribution strategy here in Singapore. serves as an online storefront for a wide range of adidas products including exclusive specialty items which may not be available in the physical stores. Customers can browse product information and photos as well as shop for unique sizes without having to hop from store to store. Customers can also enjoy the convenience of dropping off return packages via post offices near them.

Following the launch in Singapore, adidas’ eCommerce presence will also go ‘live’ in five other countries – Malaysia, Thailand, Philippines, Vietnam and Indonesia. This will be progressively rolled out during 2013.