Welcome to Asia Pacific, the Future of eCommerce

Global eCommerce has grown 13% annually over the past five years and is now a vital part of a retailer’s multi-channel strategy. In particular, 2012 was a tremendous year for eCommerce. Global sales crossed US$1 trillion for the first time, while Asia Pacific eCommerce revenues grew 2.2x faster than North America. To top it off, Chinese eCommerce giant Alibaba recorded US$3 billion in sales in a single day. Never before has the world witnessed such explosive growth in eCommerce. And yet only 27.8% of the population of Asia Pacific is currently connected to the Internet, according to Internetworldstats. Despite such low penetration rates, 46% of all internet users in the world come from Asia Pacific. It’s clear where the opportunities for eCommerce lie in the future.